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''Secrets and Lies'', subtitled ''"the anatomy of an anti-environmental PR campaign"'', is a 1999 book by Nicky Hager and Bob Burton. ==The book== The book documents the public relations information put out by Timberlands West Coast Limited in order to win public support for logging of native forests on the West Coast of New Zealand. The material is based on a large amount of documentation leaked by a staff member from the local branch of Shandwick (now Weber Shandwick Worldwide), a global public relations company, which had been hired by Timberlands to run a secret campaign against environmental groups such as Native Forest Action between 1997 and 1999. The book describes its tactics of surveillance of meetings, monitoring the press and responding to every letter to the editor, greenwashing, the use of SLAPPs, cleaning anti-logging graffiti and blotting out campaign posters in public places, and managing to install its pro-logging educational materials into schools. The book alleges that almost every pro-logging letter or article was organized by this campaign. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Secrets and Lies (book)」の詳細全文を読む スポンサード リンク
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